7 Classes You Shouldn’t Overlook in Business School

Business school is a wise investment for a bright future. The skills learned in your business classes can lead to some of the best careers today, whether that be in finance, IT, analytics, or marketing. This versatility is one of the many beauties of business school. Your classroom learnings can be applied – and provide value – to many workplaces, industries, and job titles.

Pursuing a business degree is a smart idea for anyone interested in entering or advancing in today’s competitive corporate arena. Whether you dream of owning your own business someday or envision working your way up your company’s ladder, you can build a great life for yourself from your foundation in business.

The benefit of choosing a flexible business degree program is that you can tailor your classes to your professional goals. If you are an aspiring entrepreneur, you can choose business classes that focus on entrepreneurship and building a small business from the ground-up. If you are interested in becoming a marketing manager, you can take classes in targeted marketing, advertising, social media, and more. It is important to find a business school that can match your interests and needs.

With that in mind, there are business school classes that you will want to consider, no matter your career path. These courses can be applied to just about any industry or job title that you pursue down the road, making them valuable assets to your future success.

Our Top 7 Must-Take Business School Classes

  1. Budgeting & Planning

This course is big for business majors, as it provides students with a basic understanding of the budgeting process. Budgeting skills are needed for most management and executive level careers. In this business class, you will create a master budget and financial statements, all a critical part of any organization. The importance of budgeting as a planning and decision-making tool for businesses is stressed in this class.

  1. Targeted Marketing & Social Media

Our world revolves around the internet. Whether it is a small business or major corporation, nearly all businesses rely on social media and marketing to thrive. When looking at business classes, this is one you will want to work into your curriculum. This class covers important elements in online marketing in the social media age, with an emphasis on developing targeted marketing strategies using various social media platforms. Topics include:

  • Search Engine Optimization (SEO)
  • Online advertising
  • Pay-per-click advertising
  • E-mail marketing strategies
  • Mobile marketing
  • Online reputation management
  • Web public relations
  • Web development
  • Social media operations
  1. Small Business & Entrepreneurship

If you long to be your own boss, this is a course you will want to take. This one introduces students to fundamental business principles. It will take you through the entrepreneurial process and provide the skills needed to start a small business. It includes:

  • Studying ethics
  • Global environment
  • Forms of business ownership
  • Starting a small business
  • An entrepreneur’s acquisition of capital
  • Small business management
  • Networking
  • Managing financial resources
  • Issues with franchising and other opportunities
  1. Strategic Planning

This is another course that will help business leaders of the future. Students learn to formulate strategies for an organization and define its goals in coordination with the company’s mission. In this class, you will learn the role each member of a team plays in developing and executing a strategic business plan. Students will develop critical, research-based, decision-making skills with this business class.

  1. Principles of Finance

The focus of this course is the fundamentals of sound financial management. Students study the following:

  • The time value of money
  • Risk/return analysis
  • Cash flow management
  • The basics of capital budgeting
  • Working capital management
  • Financial forecasting
  • Inventory management
  • Basic financial ratios
  1. Customer Relations in a Multicultural World

This course is another integral part of running a business or working a corporate setting today, particularly in the U.S., where a diverse range of races, ethnicities, and nationalities co-exist. Thanks to the recent cries for social justice, there is more awareness of the importance of inclusion and diversity within organizations. This course takes an in-depth look at working with individuals, organizations, and communities that come from a variety of backgrounds.

  1. E-Business

Just as important as the power of social media and digital marketing in business is the e-commerce space. This course helps students design strategies based on models and concepts of contemporary online business practices, with an emphasis on business-to-business commerce and collaboration. It stresses the use of mobile devices and apps to extend and engage in electronic business transactions. Students develop the requisite skills to integrate e-business principles and practices into business plans.

Find a Business School Program That’s Right for You

When researching business schools, it is important to look for a program that can help you reach your goals. It is important to find a program that supports your interests, that will challenge you along the way, and that will also offer some flexibility.

At Goodwin University, we understand the need for options to work classes and study time into your busy schedule. Many of our students are working, and some are working while caring for a family at the same time. Trying to juggle it all can be a challenge, which is why it is important to find a program that offers choices. The business classes at Goodwin are offered during the day, at night, and on weekends, too. Many are available on campus and online for added flexibility.

Depending on your career goals and your timeline, you may wish to pursue a bachelor’s degree in business, or opt for an associate degree in business administration. There are certificate programs that may also be the right fit for your needs. You can explore all our programs here.

Get started with your business career and business school today! Call Goodwin at 800-889-3282 or visit us online to request more information.