Upholding The Brand
Consistency in branding and messaging across collegiate departments conveys professionalism and excellence to internal and external audiences. As a College, we strive to uphold branding standards that are flexible enough to allow creativity and innovation, while stringent enough to ensure that all content is a positive reflection of the College and our students and contributes to a greater understanding of our mission and core values as an institution.
Click here to view the Official Style Guide.
The Goodwin College logo
The Goodwin College logo should appear on college materials that are distributed internally and externally. When used on top of a darkly colored background, a white version of the logo may be used; otherwise, the original color version must be used. Applying alternate colors to the logo is not permitted.
The logo may appear any size; however, the proportions must remain the same as the original image (i.e. do not stretch the logo to make the image wider or taller).
The official College colors are Blue and Green. They are represented in the College logo with the following Pantone colors: Book — PMS 328. Text and waves — PMS 541. The Department of Communications can help vendors accurately match the College colors for various items.
- Pantone: PMS 541
- CMYK: C100 M80 Y23 K07
- RGB: R0 G70 B127
- Pantone: PMS 328
- CMYK: C86 M31 Y52 K09
- RGB: R0 G127 B124
The Goodwin College Seal is the official mark of the Office of the President. It may only be used with permission from the Communications Department for special occasions, such as commencement, or on official documents from the College, such as official transcripts. The Seal should never be used in place of the Goodwin College Logo.
The Navigators are the official mascots of the College. They are depicted as male and female seafarers. Only official Navigators artwork approved by the Department of Communications may be used. Images depicting the Navigators may be used on apparel and promotional items, but should never be used in place of the College Logo. Whenever possible, the College Logo should also appear on any Navigator-themed items.