Biography
Kevin Armata is President and Chief Executive Officer of Windsor Marketing Group, a company that develops, manufactures and distributes in-store marketing programs for some of the largest retailers in the U.S. His success started from humble beginnings.

During his childhood development, his educators observed reading and writing difficulties later diagnosed as dyslexia. Through education and encouragement from caring individuals, Kevin learned to overcome this obstacle and cultivated a strong determination to build the life and business he envisioned.

Kevin grew up in the grocery business working in his father’s store in South Windsor, Connecticut. Through his observations and interactions with shoppers, he realized the impact in-store communications had on purchasing decisions. As an undergraduate attending Bentley College, he realized if he could make stores easier and more enjoyable to shop at, he could provide a valuable service to grocery stores. A business idea was born.

Now in its 30th year, Windsor Marketing Group continues to lead the industry by developing innovative solutions to complex in-store marketing challenges. The company’s ability to customize sign programs down to the individual store on short production schedules gives retailers the ability to react quickly to competitive situations and increase sales. Today, Kevin’s early vision is seen in signage programs communicating a retailer’s brand position, promotions and décor.

Equally admirable is Kevin’s leadership in sustainability. Windsor Marketing Group is committed to growing in a way that will improve the quality of life of associates, their families, and the local community as a whole. Being part of the Suffield and Windsor Locks communities is a special privilege. The company continues to demonstrate responsible community leadership by conserving energy, manufacturing products that minimize environmental impact, and working with suppliers who share the same high standards. Kevin’s support of green initiatives and community based economic programs is unwavering.

Kevin is an active participant or board member in several trade and business associations and chairs a private equity firm. He has participated in many industry education forums, teaching and mentoring individuals in business and economics. As a member of the Young Presidents Organization, Kevin has participated in executive education, industry roundtables and seminars, and family programs and has served as an officer (Education Chair, Chapter Chair, Past Chapter Chair) in the Connecticut Chapter. In addition, he is an active member of the Chief Executives Organization and the World Presidents Organization.

Education remains a high priority for Kevin as evidenced by his board participation at Goodwin College and Bentley University.

Kevin, his wife Donna and their children reside in Suffield, Connecticut pursuing their equestrian interests by riding and working on the family farm. In the winter, they participate in a variety of equestrian activities, including polo, in Palm Beach, FL.