BUS 310 - Targeted Marketing and Social Media

3 credits (PREREQUISITES: BUS 101 or BUS 107 and ENG 101; or DEPARTMENTAL PERMISSION)

This course covers important aspects of online marketing in the social media age, with emphasis on developing targeted marketing strategies using social media. Topics include: search engine optimization, online advertising, pay-per-click advertising, e-mail marketing strategies, mobile marketing, online reputation management, web public relations, web development, and how social media works. (F, Sp)