BUS 257 - Institutional Development and Fundraising

3 credits (PREREQUISITE: BUS 107 or DEPARTMENTAL PERMISSION)

This course explores both the art and science of successful revenue-building through the development of charitable contributions, grants, and sponsorships. It examines the best practices in building sustainable nonprofit organizations through smart development and fundraising. All facets of fundraising are addressed including the structuring of different types of gifts, endowments, capital giving campaigns, donor relations, and special events. The processes for development are also examined, including the use of technology and social networking to advance the sustainability of the organization. The management process of institutional development is also addressed, along with the ethical implications of the profession. (F, Sp)