BUS 218 - Event Management


This course introduces the student to the underlying theoretical and practical foundations of event management. Students will learn about the historic roots of celebrations, and the four-pillar approach to event leadership (time, finance, technology, and human resources). Students will learn how to determine the target market and niche of an event and how the event connects to a company's strategic mission and goals. Case studies and hands-on experience will further student knowledge and will promote the practice of successful event management. (F, Su)