BUS 215 - Marketing
3 credits (PREREQUISITE: BUS 102)
This course examines the marketing principles practiced by modern businesses including product development, distribution, promotion, and pricing. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing efforts will also be explored. (Su)