BUS 102 - Principles of Marketing, Advertising, and Public Relations
3 credits (PREREQUISITE: BUS 101, BUS 105, or BUS 107)
This course provides a basic understanding of marketing concepts, strategies, applications, and methods with emphasis on advertising and sales promotion in the domestic markets. Attention is given to promotional areas such as direct marketing, publicity, public relations, and personal selling. This course focuses on the application of management principles and practices to the effective development of public relations and advertising plans, programs, and campaigns. (F, Sp)